Live    Worship    Grow    Heal

Google My Business for Church

We use Google to navigate, shop, review, search, and much more. It has become an integral piece of our everyday lives. Life without Google sounds prehistoric. But how can we use Google to help spread the Good News of Jesus Christ? Start by leaving a review for your church online.

Today, seekers look for input from others before trying new things. Have you ever been in a new neighborhood and googled: “Restaurant near me?” Likely, dozens of eateries popped up on Google Maps–showing you reviews, photos, menus, current foot traffic, and more. Have you chosen a place to eat based on reviews?  

When the unchurched search Google to find a church, they tend to use keywords that Google recognizes as a location. Someone viewing a local search result will be exposed to a lot of information about your church before they even reach the church’s website. Take the time to share your story with those looking at your church as a potential new spiritual home.   

Google My Business is how you manage the information people see when searching your location. Church staff can claim (or verify) the church’s Google My Business account. Once verified, the church can manage its information and interact with the people discovering the church in their local search results.

Make sure your service times and office hours are listed – essentially, any time that your church is available for in-person traffic. You can use the “special hours” field to specify any changes in the church’s schedule due to holidays, special services, etc.

Set your church’s business description. This should be a short, descriptive paragraph about the identity of the church. Begin to tell the story of who you are as a church community. Upload a handful of high-quality photos to help establish your church identity. Ideally, you should have one or more exterior photos of your church location to help people identify it when looking for it in person.

Respond to the reviews. While generating positive reviews is extremely important, responding to existing reviews (both positive and negative) is a crucial practice. Responding to reviews shows Google and potential new visitors that your church is engaged with the community and receptive to feedback. And encourage others to take the time to leave a review and share the Good News of Christ. 

Seekers want to hear about your experience. A good review could be, “What is Christ doing in your life, and what role has your church played in this?” Be positive, be brief, and be personal when reviewing your church. Seekers are looking to see how you have encountered God through your Church–so tell them. 

Your church’s Google My Business is a critical part of your church’s online presence. Make it easy on new visitors by keeping your service times current, your office hours posted, and by showing active pictures of your community. And leaving a review is a simple way to help the unchurched find your church; it presents an opportunity for members to practice sharing their experiences at church, and it shows your community as an active participant in the neighborhood.   




Category: #Communications

Respond to this:

Your email address will not be published. Required fields are marked *

Recent Stories

How to Prepare for the Good News Festival
September 26, 2022

As the autumn season begins, many church—and personal—schedules begin to fill up. Days grow shorter and the list of to-do’s only increase as we inch towards forthcoming holidays. Costumes to be made, goodies to bake, presents to be purchased and so on. Considering the busy-ness of the next few months as we approach Advent, here […]

49th Diocesan Convention
September 20, 2022

Shortly after the resurrection, Jesus was walking down a long road when he ran into two strangers. These strangers did not recognize Jesus. How could they? Jesus had died, been buried, and, just hours earlier, risen from the dead. The stunning story of Christ’s death had spread, and these two travelers did not yet believe […]

Turning Learning into Preaching

For five days in late May of this year, I had the privilege of gathering with other seminarians at the annual Preaching in Excellence conference hosted by the Episcopal Preaching Foundation (EPF). For 35 years, the EPF has been educating Episcopal seminarians and clergy on the benefits of great preaching. Four of my fellow Sewanee […]

View All News
Receive the latest news.

© Episcopal Diocese of San Diego 2022. All Rights Reserved.